“I stand in front of you today to apologize.” The speaker, a college professor continues, “The system has failed you. I have failed you. I have failed to help you share your talent with the world when the world needs talent more than ever. Yet it’s being wasted every day by an educational system steeped in tradition and old ideas.”
This is one of six provocative television ads currently being run by Kaplan University, a subsidiary of the Washington Post Corporation. If I were looking for a degree program, this ad would make me look.
According to the website, Kaplan is using technology to rewrite the rules of education, creating innovative programs “to analyze how you learn best, so we can teach you better.” This is done by a free learning assessment which prospective students complete at the same time they request program information.
Kaplan is hardly alone in offering online degree programs. One would be hard-pressed these days to find a college or university that doesn’t offer at least a few programs online. Anyone who thinks online learning is the wave of the future has clearly not been paying attention for the past 10-15 years.
Is Kaplan really a different kind of university, as the ad claims? Hard to tell, but they are definitely saying all the right things.
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